Justin Bullock, professionally known as Jerrbul, is a NYC-based model, creative director, and branding coach with over a decade of experience shaping bold visual stories and empowering creatives to step fully into their presence. Signed to WeSpeak Models and Crom Talent Agency, he’s partnered with global brands like Versace, Nike, Tommy Hilfiger, Hollister, and Yves Saint Laurent, bringing both style and soul to every project.

The name Jerrbul is more than a brand — it’s his origin story. It’s a fusion of his middle name Jermaine (his father’s name) and Bullock (his mother’s last name), representing the perfect balance of both his parents. It’s a name he chose for himself — a symbol of identity, ownership, and legacy.

“At birth, you don’t get to choose your name — so do you really own it? Jerrbul is mine. It’s me, by design.”

With roots in the Bronx and a background in movement, modeling, and marketing, Jerrbul now uses his platform — Jerrbul.com — to coach aspiring models and creatives. His focus? Teaching people how to move with purpose, pose with confidence, and become the brand they were born to build.

Across social platforms, his message is clear — with 25K+ followers on Instagram and thousands more on TikTok and LinkedIn, he continues to show that visibility creates opportunity, and authenticity always wins.

"Your Look is Your Power — Own It."

"You Are the Brand — Make It Unforgettable."